Because sanitary ware is considered to be quite close to the home appliance industry in terms of brand attribute, product connotation and added value, after-sales service, etc., it is often compared with the home appliance industry. In recent years, the bathroom industry has also begun to absorb more and more advanced marketing concepts and practices from other industries such as home appliances, mainly in the following aspects:
1. Increase the investment in advertising for end consumers. From the perspective of the degree of participation, more enterprises and more times participate. From the direction of advertising, more and more attention is paid to the advertising for end consumers, from industry magazines, newspapers to various home fashion magazines, from giant outdoor posters beside the airport road to TV advertisements, and TV advertisements are promoted from local TV stations to CCTV, Advertisements are becoming more and more valuable. All bathroom brands hope to guide and cultivate consumers' cognition and acceptance of their bathroom products through advertising for the target audience.
2. After sales service has become an increasingly important brand for bathroom manufacturers. Compared with the after-sales service that has been done well in the electronic industry, the after-sales service provided by domestic bathroom manufacturers has just begun, and there is still a lot of room to learn from the home appliance industry. At present, the after-sales service of domestic bathroom brands often depends on the dealers themselves, so the level of service is uneven. Most bathroom brands just stay at the level of traditional commodity sales. The service concept is only to help install and maintain the so-called "after-sales service", and has not formed a complete and mature service marketing system, which is far from enough for bathroom, a professional household product. From shopping guide to installation and maintenance, it is not familiar to ordinary consumers and can be completed by themselves. As bathroom products become more intelligent, The technical structure is becoming more and more complex, and the matching and innovation of services are becoming more and more important. It can be predicted that the era of service economy has come, and service will become a sign of the maturity of the bathroom market. Looking at today's bathroom market, who has services, who can provide consumers with more product added value, who will become the real king of the market.
3. Absorb cross industry marketing management talents and pay attention to the training of manufacturers and dealers. More and more professional managers agree with the space for the development of the bathroom industry, and manufacturers also increasingly agree that the value brought by cross industry professional managers is irreplaceable by empiricism. In recent years, there have been strategic arrangements for senior industry empiricists to fight side by side with professional managers from other industries in some bathroom brands. Paying attention to training is also a potential demand for sanitary ware products. The specialization and humanization of sanitary ware products make this kind of training very necessary. In recent years, some large manufacturers will invite training consultants to carry out internal marketing practical training. On the other hand, the high cultural connotation of sanitary ware products also determines the higher requirements for dealers. At present, the customer group of sanitary ware dealers is higher, more exquisite and professional than that of wall and floor tile dealers. And the dealers' learning awareness has also been greatly improved.